With its palm-lined promenades, historic villas and pastel-hued buildings, Santa Margherita offers all the beauty of the Riviera without the crowds of its more famous neighbors.
Whether you're strolling along the harbor, sipping espresso in a sunny piazza or taking a boat to nearby coastal towns, Santa Margherita invites you to slow down and savor la dolce vita. Here are 10 things Santa Margherita, Italy is known for — and the top experiences you won’t want to miss.
1. Picturesque Waterfront Promenade
Santa Margherita’s waterfront promenade is the heart of town — and one of the first things you’ll notice when arriving. With palm trees, colorful fishing boats and a view of the Ligurian Sea, the promenade offers a relaxed setting for a walk, gelato in hand. It's lined with cafés, boutiques and seafood restaurants, making it one of the most enjoyable and scenic things to do in Santa Margherita.
2. Elegant Villas & Gardens
Santa Margherita, Italy is known for its historic villas, many of which reflect the town’s past as a playground for aristocrats and wealthy travelers. One standout is Villa Durazzo, an elegant 17th-century villa surrounded by formal gardens and overlooking the bay. Visitors can tour the villa’s frescoed halls and enjoy panoramic views from the terrace. It’s a peaceful escape just a short walk from the town center.
3. Easy Access to Portofino
A popular thing to do in Santa Margherita is hop on a boat or follow the scenic walking trail to Portofino, one of Italy’s most glamorous coastal villages. The short boat ride offers postcard-perfect views of the Riviera coastline, while the path through lush hills and olive groves provides a more active experience. Santa Margherita’s location makes it an ideal jumping-off point for exploring nearby gems without the steep prices or crowds.
4. Fresh Seafood & Ligurian Cuisine
Santa Margherita is known for its food — especially fresh seafood dishes inspired by Ligurian tradition. Try trofie al pesto, a local pasta tossed with basil pesto or fritto misto, a mix of lightly-fried seafood served by the sea. Many restaurants along the harbor source their ingredients locally, offering meals that are as fresh as the sea breeze. Foodies will find plenty to enjoy, from casual trattorias to upscale dining.
5. Church of Santa Margherita d’Antiochia
At the center of town, the Church of Santa Margherita d’Antiochia stands as both a spiritual and architectural highlight. Its baroque façade and ornate interior — featuring gilded altars and colorful frescoes — reflect the deep history of the town. Whether you're stepping inside for a moment of quiet or admiring its exterior from the piazza, it’s a must-see during your visit.
6. Colorful Marina & Fishing Traditions
Santa Margherita, Italy is known for its working marina, where traditional fishing boats float alongside sleek yachts. The town’s fishing roots remain strong, and you can see that reflected in the daily catch and bustling seafood markets. Visiting the harbor early in the morning offers a glimpse of local life before the cafés fill with visitors.
7. Boutique Shopping & Artisan Goods
Wander through Santa Margherita’s cobblestone streets and you’ll find a mix of local shops selling handmade ceramics, olive oil, limoncello and stylish Italian fashion. The town is less commercial than other Riviera destinations, making it a great place to find unique souvenirs or gifts. Many of the boutiques are family-run, adding a personal touch to your shopping experience.
8. Beaches & Seaside Relaxation
While the beaches in Santa Margherita are mostly small and pebbled, they’re clean, well-maintained and perfect for a relaxing swim. You’ll find beach clubs that rent out loungers and umbrellas, along with public areas where you can simply lay out and enjoy the sun. Some of the best spots are tucked away between rocks, offering calm water and a laid-back atmosphere.
9. Scenic Coastal Trails & Hiking Paths
If you’re in the mood for a walk with a view, the Parco Naturale Regionale di Portofino offers trails that connect Santa Margherita to nearby coastal towns and scenic overlooks. One of the most popular hikes is the trail to San Fruttuoso, a hidden abbey accessible by foot or boat, nestled in a small cove. These coastal paths offer some of the best views of the Ligurian Sea, and are a rewarding way to explore the natural side of the Riviera.
10. Quiet, Timeless Atmosphere
While nearby Portofino or Cinque Terre can feel tourist-heavy during peak season, Santa Margherita maintains a more authentic, slower-paced charm. It’s a place where locals and visitors mingle easily, where the rhythm of the day is dictated by the sun, the sea and the sound of church bells. For many travelers, the real beauty of Santa Margherita lies in its relaxed, welcoming atmosphere that’s easy to fall in love with.
What is Santa Margherita, Italy Known For?
Santa Margherita, Italy is known for its elegant harbor, colorful architecture, coastal trails and relaxed charm. It blends the best of the Italian Riviera — stunning views, delicious food and local authenticity — without the flash or fuss. With so many things to do in Santa Margherita, this seaside town invites you to enjoy the quiet pleasures of coastal Italy at their finest.
Want to experience the best of the Riviera? Explore these Santa Margherita shore excursions to plan your perfect coastal adventure.
