Located in the southeastern corner of France, this region offers a scenic blend of natural beauty, rustic charm and artistic heritage that continues to captivate travelers from around the world.
Whether you’re here for the scenery, the culture or the cuisine, here are 10 things Provence, France is known for — and why it should be on your travel radar.
1. Lavender Fields
Nothing says Provence like endless rows of blooming lavender. Each summer, fields across the region burst into shades of violet, filling the air with their signature scent. The most famous area for lavender is the Plateau de Valensole, where vibrant fields stretch as far as the eye can see. Late June through early August is the best time to visit, and taking a scenic drive or guided excursion through the countryside is one of the most iconic things to do in Provence.
2. Hilltop Villages
Provence is dotted with perched villages, each with its own character and panoramic views. Towns like Gordes, Roussillon, Ménerbes and Les Baux-de-Provence feature stone houses, narrow lanes and shaded plazas perfect for relaxing. These villages offer a blend of history and beauty, making them ideal for slow exploration. Don’t forget your camera — every corner here is photo-worthy.
3. Provençal Markets
Provence, France is known for its bustling outdoor markets, where locals shop for fresh produce, cheeses, flowers and artisan goods. Markets are held almost daily across the region, with favorites including Aix-en-Provence, L’Isle-sur-la-Sorgue and Arles. Wandering through the stalls with a basket in hand is one of the most authentic things to do in Provence — and a great way to experience local life.
4. Roman Ruins & Ancient Sites
Provence is home to some of the best-preserved Roman ruins in Europe. The city of Arles boasts an impressive amphitheater, still used for events today. Nearby Nîmes features a Roman arena and Maison Carrée, a beautifully-preserved temple. The towering Pont du Gard, an ancient aqueduct bridging the Gardon River, is another standout, and a favorite for both sightseeing and picnicking.
5. Rosé Wine & Vineyards
Provence is famous for its rosé wine, known for being crisp, dry and perfect for warm-weather sipping. The region’s vineyards span the rolling hills and valleys, particularly in the Côtes de Provence appellation. Wine tasting is one of the most popular things to do in Provence — whether you join a guided tour or visit local wineries like Château de Berne or Domaine Tempier. Many offer tastings paired with regional cheeses, olive oils and tapenade.
6. Artistic Legacy & Van Gogh’s Footsteps
Provence, France is known for inspiring artists — none more famous than Vincent van Gogh, who painted some of his most iconic works while living in Arles. You can walk in his footsteps by visiting the Van Gogh Foundation, local spots featured in his paintings and the tranquil Saint-Paul-de-Mausole Monastery in nearby Saint-Rémy-de-Provence, where he lived and created over 100 paintings.
7. Sun-Drenched Coastal Towns
While Provence is known for its inland charm, the coastline also has its share of treasures. Towns like Cassis, Bandol and La Ciotat sit along the Mediterranean Sea, offering sandy beaches, scenic harbors and fresh seafood. Take a boat ride to the stunning Calanques — narrow limestone inlets with turquoise waters perfect for swimming and sunbathing. A coastal escape is one of the most relaxing things to do in Provence.
8. Provençal Cuisine
Food is at the heart of life in Provence. The cuisine here is fresh, seasonal and full of flavor — think ratatouille, bouillabaisse, grilled vegetables, goat cheese and plenty of herbs like thyme and rosemary. Many excursions include cooking classes or market-to-table experiences. Don’t miss tasting local olive oil or trying a slice of tarte tropézienne, a custard-filled dessert that originated in nearby Saint-Tropez.
9. Aix-en-Provence
Known as the cultural capital of Provence, Aix-en-Provence is a charming university town filled with fountains, tree-lined boulevards and elegant architecture. It’s also the birthplace of French impressionist, Paul Cézanne, and you can visit his former studio or follow walking trails through places he painted. Aix is a great base for exploring the region, and offers a balance of history, culture and vibrant street life.
10. Seasonal Festivals & Lavender Routes
Throughout the year, Provence hosts a variety of festivals that celebrate its traditions and harvests. Summer brings lavender festivals in towns like Sault and Valensole, while autumn focuses on wine and truffles. From music performances in Roman amphitheaters to village fêtes, these events are a chance to connect with the rhythm of Provençal life.
What is Provence, France Known For?
Provence, France is known for its lavender fields, historic villages, Roman ruins, rosé wines and Mediterranean lifestyle. It’s a place where sensory experiences reign — whether it’s the smell of fresh herbs, the taste of local cuisine or the view of rolling hills bathed in golden light. From wine tasting to exploring ancient towns, Provence is a region that invites you to travel slowly, savor each moment and immerse yourself in timeless beauty.
